The challenge
Vuá sells personalised hair routines: every customer needs a different formula. That does not fit a standard online store, where the product is the same for everyone and the catalogue knows nothing about who is buying.
What we built
A custom store with a diagnostic test that turns each customer's answers into a concrete routine, and behind it an admin panel where the team manages catalogue, prices and content without depending on a developer.
The outcome
The customer arrives, takes the test and buys the routine that fits her in the same visit. The Vuá team publishes products and changes the store's content on its own.
Stack
- Laravel
- React
- MySQL
- Redis
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